ALTERNA Haircare Anti-Aging Multiplying Volume Shampoo

A sulfate-free cleanser that builds thickness and volume, protects color, and improves the overall appearance of fine, thin hair.

This gentle shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk® to strengthen and restore hair’s natural thickness and reduce breakage. Color Hold®, a proprietary technology, locks in hair color brightness.

This product is also free of synthetic color, DEA/TEA, and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair.